I’ve seen some good coverage of Trion’s move to offer the Storm Legion expansion for free if you pony up for a year long sub. Some good discussion about whether or not its worth it in the end. And some good reminders that Trion continues to take what others do and both copy and improve on what it sees.
It was the former though that got me thinking about one thing that Trion has done right that we so often complain about. This deal with the Storm Legion pack is a great promotion, because unlike many others done by other MMO’s – it most directly benefits current subscribers. As Flosch points out, you really have to play 7 or 8 months to come out ahead in the promotion. That’s something that is great for the loyal subscribers who love the game and are sticking with it long term. Its not as enticing to those who are new or who are half-hearted in their dedication.
And please note this is a little different than Blizzard’s Diablo III offer because the free program here is a direct benefit of the game you love, giving you lots of extra content for it, rather than stealing your precious time away into a side project.
I think we’ve all said this before, but…would that Bioware had taken a good look around itself in the last year or two, the shroud of the dark side might not have fallen as hard and fast as it did.
Loyatly is more than just Veteran Rewards. Its listening, crafting opportunities to reward those who invest time and effort, and regular feedback and thanks in return for what is given. Trion does that as well or better than anyone afloat right now, and its a part of what makes them as successful as they have been. Others…take note!